Last updated: July 9, 2026
1. Agreement
These Terms of Service (“Terms”) are a contract between you and Wertunity E-Commerce FZCO, Dubai Silicon Oasis, DDP, Building A1, Dubai, United Arab Emirates (“Loupa AI”, “we”, “us”), the operator of Loupa AI at loupa.ai.
By creating an account or using Loupa AI, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the service.
If you use Loupa AI on behalf of a company, you confirm you have authority to bind that company, and “you” refers to the company.
2. The Service
Loupa AI is an AI-powered platform for creating images and videos, including AI-generated characters, tailored to your brand. Generation features consume credits (see Section 5). We may add, change, or remove features as the service evolves; we will not materially reduce the core functionality of a paid plan during a period you have already paid for.
3. Eligibility
You must be at least 16 years old to use Loupa AI. By using the service, you confirm you meet this requirement. If you are under the age of majority in your country, you confirm a parent or guardian has approved your use, including any purchases.
Loupa AI may not be used in countries, or by persons or entities, subject to applicable trade sanctions or export restrictions (including those of the US, EU, UK, and UAE), or where use of the service or its underlying AI providers is prohibited by law. Your use must also comply with the usage policies of our AI providers (Section 11).
4. Your Account
You are responsible for your account and for keeping your credentials secure. Provide accurate information, keep it updated, and notify us at hey@loupa.ai if you suspect unauthorized access. You are responsible for activity that occurs under your account, and we are not liable for losses caused by unauthorized use that results from your failure to keep your credentials secure. One person per account; accounts may not be shared or sold.
5. Plans, Credits, and Billing
Free tier
New accounts receive a one-time grant of 30 credits with access limited to selected features. No credit card is required for the free tier. Free credits are granted once per person, have no cash value, and may not be farmed through multiple accounts. The free tier is provided as-is, without any service commitment, and we may change or discontinue it at any time.
Paid plans and credits
Paid subscriptions renew automatically at the end of each billing period (monthly or annual, as selected) until cancelled. By subscribing, you authorize recurring charges to your payment method via our payment platform, Whop (and its payment partners).
Each plan includes a credit allowance. Unused plan credits expire at the end of each billing period and do not roll over.
Credits have no cash value, are non-transferable, and are consumed when a generation is started, including generations you later dislike (AI output quality varies — see Section 10). If a generation fails due to a technical error on our side, the credits are automatically returned.
Annual plans
Annual plans are paid upfront for the full 12-month term and provide access to the plan’s features for the entire term. Annual plans cannot be terminated mid-term: if you cancel, cancellation takes effect at the end of the current 12-month period, and no refund is provided for the remaining term (except as stated in Section 6 or where required by law). We will send you a renewal reminder by email at least 30 days before your annual plan renews, so a renewal never takes you by surprise.
Failed or overdue payments
If a renewal payment fails or is overdue, your account is downgraded to the free tier until the outstanding amount is paid: your content remains stored and accessible, but paid features and any remaining plan credits are suspended. Once you pay the overdue amount, your plan and access are restored. If payment remains outstanding for an extended period, we may cancel the subscription entirely. Initiating a payment chargeback instead of contacting support for a billing issue may result in account suspension until the dispute is resolved; fraudulent chargebacks may result in termination.
Price changes
We may change prices with at least 30 days’ notice by email. Changes apply from your next renewal. If you do not agree, cancel before the renewal takes effect.
Taxes
Applicable transaction taxes (such as VAT, GST, or sales tax) are calculated, collected, and remitted by Whop, which acts as merchant of record for such transaction taxes, and are shown at checkout based on your location.
6. Cancellation, Withdrawal, and Refunds
Cancelling your subscription
You can cancel anytime in your account settings (or by managing your membership in your Whop account). Cancellation takes effect at the end of the current paid period — you keep access and remaining credits until then. We do not charge cancellation fees. Cancelling is as easy as subscribing; you never need to call or email to cancel.
Refunds
Except as described below or required by law, payments are non-refundable, and we do not provide refunds or credits for partial billing periods, unused credits, or downgrades.
We do issue refunds for:
Duplicate charges or billing errors — refunded in full.
Verified technical failure — if a paid feature was materially unavailable or systematically failed and our support could not resolve it, we will refund the affected charge or restore credits, at your choice.
Anything required by the law of your country of residence — nothing in these Terms limits your statutory rights.
Refunds are returned to the original payment method, normally within 5–10 business days. To request one, contact hey@loupa.ai.
14-day money-back guarantee
Regardless of where you live, you may request a full refund of your most recent subscription payment (including an annual renewal) within 14 days of that payment, provided you have not used any credits or generation features since that payment. Once you use any credits — including generating any image, video, or other output — your plan is considered consumed and is non-refundable, even within the 14-day window, except as described elsewhere in this Section or required by law. To request a refund, contact hey@loupa.ai.
EU and UK consumers — 14-day right of withdrawal
If you are a consumer in the EU or UK, you have a statutory right to withdraw from your purchase within 14 days of subscribing or purchasing credits, without giving a reason.
Important — starting immediately: during checkout you expressly request that we begin providing the service (including your credit allowance) immediately, and you acknowledge that once you begin using generation features and consuming credits, you lose the right of withdrawal with respect to the service performed. If you withdraw within 14 days without having used any credits or generation features, you will receive a full refund. If you have made partial use of the service, any refund may be reduced proportionally to the extent required or permitted by law.
Annual plans: the 14-day withdrawal window applies from the date of the initial purchase and again from each annual renewal. If you withdraw within 14 days of an annual charge, you will receive a full refund minus a proportional deduction for any use during that window. Outside these windows, the no-mid-term-cancellation rule in Section 5 applies.
To withdraw, email hey@loupa.ai, or use the model withdrawal form below. We will confirm receipt of your withdrawal by email.
Model withdrawal form: To Wertunity E-Commerce FZCO, Dubai Silicon Oasis, DDP, Building A1, Dubai, UAE, hey@loupa.ai: I hereby give notice that I withdraw from my contract for the provision of Loupa AI services. Ordered/received on: ___. Name: ___. Address: ___. Date: ___.
Auto-renewal notice (US states)
Your subscription renews automatically until cancelled. The renewal price, billing frequency, and cancellation method are disclosed at checkout, and you can cancel online at any time as described above.
7. Acceptable Use
You may not use Loupa AI to create, upload, or distribute:
Content that is illegal in your jurisdiction or ours;
Sexual content involving minors, or any content that sexualizes, exploits, or endangers minors, whether real or AI-generated — this results in immediate termination and reporting to authorities. The fact that an underlying AI provider’s safety filters permitted a generation does not make it permitted here; you remain fully responsible for what you create;
Attempts to recreate or imitate a real, identifiable person’s voice;
Non-consensual intimate imagery, or sexual content depicting real, identifiable people;
Content that impersonates a real person or presents an AI likeness of a real person in a way that could deceive viewers into believing it is authentic (see Section 8 on reference images);
Deceptive content presented as genuine footage of real events (misinformation), including fake endorsements, fake testimonials, or fake reviews presented as real;
Content infringing others’ intellectual property, privacy, or publicity rights;
Content promoting violence, harassment, or hatred against people or groups.
You also may not: scrape or automate access to the service; resell access or credits; circumvent credit limits, rate limits, or security measures; create multiple accounts to farm free credits; reverse engineer the service; or use outputs to develop competing AI models.
We may use automated and manual tools to screen uploads and outputs for prohibited content, investigate violations, remove content, suspend or terminate accounts, and involve authorities where appropriate. In accordance with applicable copyright laws (including the US DMCA), we will terminate the accounts of users who are repeat copyright infringers.
8. Your Content and Reference Images
You own your content. You retain all rights to the images, prompts, and brand information (“Brand DNA”) you submit. You grant us a limited, non-exclusive, worldwide license to host, process, and transmit your content solely to operate and provide the service (including transmission to the AI providers in Section 11). We do not use your content to train AI models, and we claim no ownership of it.
You are responsible for your content. You warrant that you have all rights needed to submit it, and that doing so violates no law or third-party right.
Reference images of real people. If you upload a photo of a real person as a character reference:
You must be that person, or have their explicit, informed permission to use their likeness for AI character creation;
You may not upload images of minors, public figures, or anyone who has not consented;
The resulting AI character is intentionally modified and is not the real person; you may not present it as the real person or use it to deceive, defame, or harm the person depicted;
You are solely responsible for obtaining any consents required by the laws that apply to you (including likeness/publicity and biometric-data laws).
9. Generated Output
Subject to your compliance with these Terms and payment of applicable fees, you own the images and videos you generate and may use them for any lawful purpose, including commercially. Note:
Because outputs are AI-generated, similar or identical outputs may be generated for other users, and AI-generated content may not qualify for copyright protection in every jurisdiction (e.g., the US requires human authorship).
You are responsible for reviewing outputs before use and ensuring your use doesn’t infringe third-party rights (trademarks, copyrighted elements, real people’s likenesses).
Where the law of a jurisdiction you publish in requires labeling AI-generated or synthetic media (e.g., under the EU AI Act’s transparency rules), you are responsible for applying such labels.
Outputs may also be subject to the usage policies of the underlying AI providers (Section 11).
10. AI Disclaimer
Loupa AI’s outputs are produced by probabilistic AI models. Outputs may contain artifacts, distortions, inaccuracies, or unexpected results, and quality varies between generations. Loupa AI is a creative tool, not a source of factual information, and generated characters are fictional. Credits are consumed by the generation process itself, not by your satisfaction with a particular result. Always review outputs before publishing them.
11. Third-Party Services
Loupa AI is built on third-party services, and your use of the relevant features is also subject to their terms:
Provider Role Anthropic AI processing Google (Gemini) AI image generation Kuaishou (Kling AI) AI video generation Whop Payments, billing, and collection/remittance of transaction taxes (merchant of record for transaction taxes; processes cards via financial partners such as Stripe) Supabase Hosting and data storage (US)
We are not responsible for third-party services’ availability. If a provider changes or restricts its service in a way that affects a feature, we will use reasonable efforts to provide an alternative but cannot guarantee identical results. Where the service or our website contains links to third-party websites, those links are provided for convenience and do not imply endorsement; we are not responsible for their content or practices.
12. Availability
We aim for high availability but do not guarantee uninterrupted, error-free operation. We may perform maintenance, apply rate limits, and modify infrastructure. The free tier carries no availability commitment of any kind.
13. Our Intellectual Property
The Loupa AI name, logo, website, software, models’ orchestration, prompts, templates, and design are owned by Wertunity E-Commerce FZCO or its licensors. We grant you a limited, revocable, non-exclusive, non-transferable license to access and use the service for its intended purpose during your subscription. Except for your content and your outputs, nothing in these Terms grants you rights to our intellectual property.
14. Termination
You may stop using Loupa AI and delete your account at any time. Account deletion is permanent and irreversible: all your uploads, Brand DNA, generated content, and account data are deleted and cannot be restored — download anything you want to keep before deleting your account. Creating a new account with the same email does not restore previous data or free credits. We may suspend or terminate your account for violation of these Terms (with notice and a chance to respond, except for serious violations such as those involving minors, illegal content, fraud, or security abuse, where termination may be immediate). Upon termination, your license to use the service ends; provisions that by their nature survive (Sections 8–10, 13, and 15–19) continue to apply. If we terminate your paid plan without cause, we will refund the unused portion of your prepaid period pro-rata.
15. Disclaimer of Warranties
TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”, WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT AI-GENERATED OUTPUT WILL BE ACCURATE, SATISFACTORY, OR FREE OF INFRINGING CONTENT.
If you are a consumer, this section does not exclude warranties or guarantees that cannot be excluded under the law of your country of residence (including EU/UK digital-content conformity rights).
16. Limitation of Liability
To the maximum extent permitted by law: (a) we are not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill; and (b) our total liability for all claims relating to the service is limited to the amounts you paid us in the 12 months before the event giving rise to the claim (or USD 50 if you have only used the free tier).
Nothing in these Terms limits liability that cannot be limited by law, including liability for intentional misconduct, gross negligence, or, where applicable law so provides, death or personal injury. Some jurisdictions do not allow certain exclusions or limitations; in those jurisdictions, our liability is limited to the maximum extent permitted by law, and if you are a consumer, your mandatory statutory rights remain unaffected.
17. Indemnity
If you are a business user, you will indemnify and hold us harmless from claims, damages, and reasonable legal costs arising from your content, your use of outputs, or your violation of these Terms or applicable law. If you are a consumer, this applies only to the extent the claim results from your unlawful conduct or your breach of these Terms, and only as permitted by the law of your country of residence.
18. Governing Law and Disputes
These Terms are governed by the laws of the Emirate of Dubai and the applicable federal laws of the United Arab Emirates, and disputes will be brought in the courts of Dubai. However, if you are a consumer, you additionally benefit from the mandatory consumer-protection laws of your country of residence, and nothing in this section deprives you of the right to bring proceedings in the courts of your place of residence where applicable law gives you that right.
Before starting formal proceedings, please contact us at hey@loupa.ai — most issues can be resolved quickly and informally. EU consumers can also use the European Commission’s Online Dispute Resolution platform.
19. General Provisions
Severability. If any provision of these Terms is found invalid or unenforceable, that provision will be enforced to the maximum extent permitted and the remaining provisions remain in full effect.
Entire agreement. These Terms, together with the Privacy Policy and any terms presented at checkout, are the entire agreement between you and us regarding the service and supersede prior agreements on the subject.
Assignment. We may assign these Terms to an affiliate or in connection with a merger, acquisition, or sale of the business; your rights under these Terms are unaffected by such assignment. You may not assign these Terms without our written consent.
Force majeure. We are not liable for delays or failures caused by events beyond our reasonable control, including outages of third-party providers, internet disruptions, natural disasters, or government actions.
No waiver. If we do not enforce a provision of these Terms, that is not a waiver of our right to enforce it later.
20. Changes to These Terms
We may update these Terms. Material changes will be announced by email or in-app notice at least 14 days before they take effect (except changes required by law or affecting only new features, which may take effect immediately). Continued use after the effective date constitutes acceptance; if you do not agree, cancel your subscription before the change takes effect and no changed term will apply to you retroactively.
21. Contact
Wertunity E-Commerce FZCO
Dubai Silicon Oasis, DDP, Building A1, Dubai, United Arab Emirates
Support and legal notices: hey@loupa.ai
Copyright/DMCA complaints: dmca@loupa.ai (use this same alias in your DMCA agent registration) — include the work, the infringing URL, your contact details, and a good-faith statement.