Build your brand ecosystem

Every strong digital brand is built on more than one product.
Upsells and freebies are what turn a single offer into a complete, profitable system - where every product supports, enhances, and feeds into the next.

• Freebies attract attention and build trust. They give your audience something valuable for free - like a mini workbook, challenge, or checklist - and open the door to your main product.

• Upsells increase profit after the sale. They offer a natural next step or premium version - something that adds more value for your existing customers.

With this feature, Loupa helps you create both.
It studies your main product and generates tailored ideas for a matching upsell and/or freebie, perfectly aligned with your product’s theme, tone, and audience.

You can then build them instantly using the Digital Product Creation tool - or keep the ideas to develop on your own.

How It Works

1. Describe your main product
   Start by entering a short description of your current product - what it is, who it’s for, and what result it delivers.
   Loupa uses this information to understand your core offer and how it fits within your brand.

   
   

2. Define your audience
   Describe your ideal customers - their goals, struggles, or what they value most.
   This helps Loupa create upsell and freebie ideas that directly appeal to what your audience needs next.

   
   

3. Select what you want to create
   Choose between:

   • Freebie Product - a small, valuable product to attract new customers or build your list.

   • Upsell Product - a premium or extended product that increases revenue from existing buyers.

   • Both - if you want Loupa to generate a complete funnel idea (freebie + upsell) that perfectly connects to your main product.

     
     

   

   
   

4. Define your goal
   Write what the upsell or freebie should help your audience do, feel, or change.
   For example: “Help them apply the method from the main product,” or “Give them a small win that makes them want the full version.”
   Loupa will use this to shape the emotional and strategic purpose of the new offer.

   
   

5. Generate your idea
   Click Create Upsell & Freebie, and Loupa will instantly create one or more product concepts that complement your main offer.
   Each result includes:

   • A clear product title and concept

   • The target purpose and transformation

   • Format ideas (mini workbook, guide, template set, etc.)

   • A short explanation of how it connects to your main product

     
     

   You can take these ideas directly into Loupa’s Digital Product Creation tool to build them instantly - or keep them as part of your future funnel plan.

Why It’s Powerful

Freebies bring new people in.
Upsells deepen trust and multiply your revenue.
Together, they turn one-time customers into long-term followers - and your product into a full ecosystem.

Loupa makes this process effortless.
In a few minutes, you’ll see exactly how to expand your product lineup, grow your audience, and increase your brand’s lifetime value - without losing focus or consistency.

Your business doesn’t need more random ideas.
It needs a connected system.
And this is where it starts.